Regional Winners 2017

  • Best Agency

    First place

    New Moment New Ideas Company Y&R

    New Moment New Ideas Company is a part of New Ideas Holding, the first Ideas holding in the Balkans founded by Dragan Sakan, and now managed by his sons Žarko and Lazar Sakan.

    Second place

    Grey Ljubljana

    Founded in 1996, Grey Ljubljana has developed from a small international office to a full-blown full-service agency that continues to provide excellent service to local and international clients. As part of Grey Group, they offer international expertise from their 96-country network, combined with in-depth understanding of local specifics.

    Third place

    McCann Beograd

    The agency McCann Beograd, founded in Belgrade in 1997, is part of McCann Worldgroup, one of the biggest marketing communications networks in the world. I&F McCann Group agencies have won this far over 400 domestic and international festival awards. Big ideas that surpass individual media channels, as a key to successful communication, are a product of which the agency is proud.

  • Best Advertiser

    First place

    Interreligious Council of Bosnia and Herzegovina

    The Interreligious Council of Bosnia and Herzegovina (Međureligijsko vijeće u Bosni i Hercegovini, MRV) was established in 1997 with help from the World Conference of Religions for Peace. Its founding members included Grand MuftiMustafa Cerić, Metropolitan Nikolaj of Dabar-Bosnia, Cardinal and Archbishop of Vrhbosna Vinko Puljić, and Jakob Finci of Jewish Community of Bosnia and Herzegovina.

    Second place

    A1 Slovenija

    A1 Slovenija is the leading private provider of integrated communication services in Slovenia. It is in a 100-percent ownership of Telekom Austria Group and is an important part of the leading digital solutions and communications provider in Central and Eastern Europe.

    Third place

    The Belgrade Museum of Contemporary Art

    The Belgrade Museum of Contemporary Art was opened in 1965. The theoretical and practical experiences of the most distinguished international museums of modern and contemporary art were taken into consideration in the process of the creation of Museum’s guiding work principles.

  • Best Campaign

    First place

    One Book for Peace

    Agency: New Moment New Ideas Company Y&R

    Creative director: Ana Sutić

    Advertiser: Interreligious Council in Bosnia & Herzegovina

    'One Book For Peace' is an initiative by Interreligious Council in Bosnia & Herzegovina created with the help of renowned journalist Mirnes Kovac and two theologians. It is an attempt to bring down prejudice and raise awareness of the importance of inter-religious dialogue. The book gathers teachings from the holy books of the Bible and the Quran, comparatively showing how similar messages from each are. 

    Second place

    Lahkonočnice (The Bedtime Storytellers)

    Agency: Grey Ljubljana

    Creative director: Petra Krulc

    Advertiser: A1 Slovenija

    Senior people who move to retirement homes tend to lose contact with the outside world, causing the decline of their cognitive abilities. To reconnect them with the outside world and strengthen their cognitive abilities Grey Ljubljana and A1 Slovenija turned them into Bedtime Storytellers. By reading and recording fairy tales, written exclusively by renowned Slovenian fairy tale writers, the retirement home storytellers create a vast library of audio fairy tales that rock toddlers all over Slovenia to sleep every day.

    Third place


    Agency: McCann Beograd

    Creative director: Vladimir Ćosić

    Advertiser: Museum of Contemporary Art Belgrade

    Museum of Contemporary Art in Belgrade has been closed to the public in 2007 due to seemingly-interminable renovation project. In order to bring the art back to the people, biggest brands were gathered to create a virtual art exhibition of enormous proportions. Mobile augmented reality app was launched turning all billboards, print ads and some products into works of art from the museum in real time. Via app, museum’s artwork can be experienced in 15 cities in Serbia on 1700 locations; but with Coca-Cola bottle as 3D trigger, millions of people all around the world can see the museum’s art.