About b-report

B-report is Marketing Magazin’s annual review of the most awarded ads, agencies and advertisers in the Adriatic region.

Mission

The B-report is an annual review of the most awarded creative campaigns and ads from the region (ex-Yugoslavia) at the national, regional, European and global advertising award shows and contests. We assessed the awards at various festivals, shows and contests by our own methodology and compiled a list of the best campaigns, creative agencies and advertisers in the region and by an individual country.

The B-report aims to showcase local creative industry to the world and the region (to the clients and agencies). The B-report is based on the assessment of the most important awards and prizes at the national, regional, European and global advertising and creative festivals, shows and contests.

In regional rankings, the awards at the regional, European and global festivals, shows and contests are included. In national rankings, the awards at the most important local or national festivals are also taken into account (besides the international ones).

The festivals’ list was compiled in cooperation with creative directors and CEO’s of agencies, media and advertisers in the region and in the individual country.

Methodology

The B-report is based on the assessment of the most important awards and prizes at the national, regional, European and global advertising and creative festivals, shows and contests.

In regional rankings, the awards at the regional, European and global festivals, shows and contests are included. In national rankings, the awards at the most important local or national festivals are also taken into account (besides the international ones). The festivals’ list was compiled in cooperation with creative directors and CEO’s of agencies, media and advertisers in the region and in the individual country.

Each year, we review the festivals’ list and assess their importance from every relevant aspect. Points are awarded according to the importance of the award shows. The awards at the global shows are more important than those at European level, while the European ones are ranked higher than regional, and so on.