Regional Winners 2016
1 Best AgencyFirst place
Imago was one of Croatia’s leading advertising agencies. It was founded in 1992 as independent agency, 100% locally owned. In 2016 Imago have agreed on regional cooperation with the most awarded international advertising network Ogilvy & Mather. Since thene the agency is called Imago Ogilvy.Second place
The agency McCann Beograd, founded in Belgrade in 1997, is part of McCann Worldgroup, one of the biggest marketing communications networks in the world. I&F McCann Group agencies have won this far over 400 domestic and international festival awards. Big ideas that surpass individual media channels, as a key to successful communication, are a product of which the agency is proud.Third place
The story of advertising agency Luna \TBWA goes back to the year 1990, when the agency (then called Luna d.o.o.) was founded. In 2002, the agency conjoined the global advertising network \TBWA.
2 Best AdvertiserFirst place
Jamnica is presently the largest Croatian producer of mineral and spring waters and soft drinks with tradition spanning 180 years.Second place
Carlsberg Srbija is a Serbian beer brewery, based in Bačka Palanka, Serbia. It is majority owned by Danish Carlsberg Group since 2003 and it has around 600 employees. It is well known by its signature brand Lav pivo. According to data from 2012, Carlsberg Srbija holds 28.4% of Serbian beer market, placing it second, behind market leader Apatinska pivara.Third place
Beer brewing in Laško is based on the love for this noble beverage. The brewery was founded by Franz Geyer, a gingerbread baker and mead producer. In the 20th century Laško beer is exported all the way to India!
3 Best CampaignFirst place
Wing Of Love
Agency: Imago Ogilvy, Croatia
Creative director: Igor Mladinović
The Case study titled Wing Of Love was done by Imago Ogilvy Zagreb advertising agency for brand: Jana in Croatia. The creative idea was simple - let's show people what the real love is and inspire them to change their lives.Second place
Agency: McCann Beograd
Creative director: Jana Savić Rastovac
Advertiser: Carlsberg Serbia
LAV beer, a local brew from CARLSBERG, changed its formula after 10 years. Now, Lav is made out of 4 pure ingredients: barley, hops, water and yeast, NOT CORN (the cheapest ingredient used in mainstream beers): which means Lav’s quality is notably improved. From leftover corn, no longer used in Lav beer they created new product - LAV popcorn! LAV popcorn was given as a gift in stores, café shops, cinemas, music festivals, supported with videos featuring celebrity endorser. LAV popcorn gained millions of impressions, started discussions and inspired visible rise in trial and perception of new LAV beer.Third place
Agency: LUNA\TBWA, Slovenia
Creative director: Janez Rakušček
Advertiser: Pivovarna Laško Union
Best stories often start with a bet. This one started between famous father-son couple Boris and Sebastian Cavazza for the last bottle of beer that goes to the one, who proves himself best by using rhymes in everyday situations.