Serbia Winners 2016

  • Best Agency

    First place

    McCann Beograd

    The agency McCann Beograd, founded in Belgrade in 1997, is part of McCann Worldgroup, one of the biggest marketing communications networks in the world. I&F McCann Group agencies have won this far over 400  domestic and international  festival awards. Big ideas that surpass individual media channels, as a key to successful communication, are a product of which the agency is proud.

    Second place

    FCB Afirma

    Agency FCB Afirma is not the largest agency in the country, but definitely the most colorful team of professionals and enthusiasts in the advertising world of Serbia. It is part of the global FCB network which for 140 years now has been changing how brands find their way to consumers. 

    Third place

    New Moment New Ideas Company Y&R

    NEW MOMENT NEW IDEAS COMPANY is a part of New Ideas Holding, first IDEAS holding in the Balkans founded by Dragan Sakan.

  • Best Advertiser

    First place

    Carlsberg Serbia

    Carlsberg Srbija is a Serbian beer brewery, based in Bačka Palanka, Serbia. It is majority owned by Danish Carlsberg Group since 2003 and it has around 600 employees. It is well known by its signature brand Lav pivo. According to data from 2012, Carlsberg Srbija holds 28.4% of Serbian beer market, placing it second, behind market leader Apatinska pivara.

    Second place

    Muzej savremene umetnosti u Beogradu

    The Belgrade Museum of Contemporary Art was opened in 1965. The theoretical and practical experiences of the most distinguished international museums of modern and contemporary art were taken into consideration in the process of the creation of Museum’s guiding work principles.

    Third place

    Telenor Banka

    Telenor banka is a part of Telenor Group. Since 2006, when it began its operations in Serbia, Telenor Serbia has been the country’s largest mobile operator. To this day, Telenor remains the largest foreign investor in Serbia, continuously advancing the local economy, society, culture and environment.

  • Best Campaign

    First place

    LAV Popcorn

    Agency: McCann Beograd
    Creative director: Jana Savić Rastovac
    Advertiser: Carlsberg Serbia

    LAV beer, a local brew from CARLSBERG, changed its formula after 10 years. Now, Lav is made out of 4 pure ingredients: barley, hops, water and yeast, NOT CORN (the cheapest ingredient used in mainstream beers): which means Lav’s quality is notably improved. From leftover corn, no longer used in Lav beer they created new product - LAV popcorn! LAV popcorn was given as a gift in stores, café shops, cinemas, music festivals, supported with videos featuring celebrity endorser. LAV popcorn gained millions of impressions, started discussions and inspired visible rise in trial and perception of new LAV beer.

    Second place

    ARt, najveća virtuelna izložba svih vremena

    Agency: McCann Beograd
    Creative director: Vladimir Ćosić
    Advertiser: Muzej savremene umetnosti u Beogradu

    With the desire to present the most precious works from the Museum of Contemporary Art in Belgrade to the general public, under the motto “The biggest virtual setting of works of art,” agencies McCann Belgrade and Huge Media have developed an app that will allow everyone to enjoy the works from the rich collections of this museum. The app called msu ARt transforms ad formats such as billboards, city lights and print ads into works of art through augmented reality, presenting the virtual collection of the Museum of Contemporary Art.

    Third place

    Christmas 3 in 1 Credit Card

    Agency: FCB Afirma, Serbia
    Creative director: /
    Advertiser: Telenor Banka

    Telenor Xmass 3 in 1 Credit Card by agency FCB Afirma for client Telenor bank is BTL campaigne.