Croatia Winners 2017
1 Best AgencyFirst place
Imago is one of Croatia’s leading advertising agencies. It was founded in 1992 as independent agency, 100% locally owned. In 2016 Imago have agreed on regional cooperation with the most awarded international advertising network Ogilvy & Mather. Since then the agency is called Imago Ogilvy.Second place
BBDO Zagreb creates ideas in order to help solve the business issues of their clients. The main tool they use is pretty simple and it is called The Work The Work The Work.Third place
BRUKETA & ŽINIĆ & GREY
Bruketa&Žinić&Grey is part of the global Grey network since 2017, when WPP acquired a majority stake in Bruketa&Žinić OM. The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network. It is one of the most award-winning advertising agencies in Southeastern Europe, with over 450 international awards for creativity and effectiveness in design and advertising.
2 Best AdvertiserFirst place
Zagrebačka pivovara was founded when brewers from the Upper Town of Zagreb realized they were not able to produce enough beer for the ever growing and developing city. Due to its 120-year-old tradition of committing to production of good-quality beer, Zagrebačka pivovara has earned the title of the largest brewery in Croatia. Its commitment to beer has been affirmed by its business achievements and its position as the leading brewery in Croatia.Second place
Jamnica is presently the largest Croatian producer of mineral and spring waters and soft drinks with tradition spanning 180 years. Being a part of The Agrokor Group since 1993, Jamnica's prudent investment in modernization, development and new technologies have made it grow into one of the most modern European mineral and spring water and soft drink bottling plants.Third place
Hrvatski telekoma is the market leader and the only company in Croatia providing full range of telecommunications services, fixed line and mobile telephone services, data transmission, internet and international communications.
3 Best CampaignFirst place
Dear Mr. President
Agency: Imago Ogilvy
Creative director: Darko Bosnar, Igor Mladinović
Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2.000.000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come.First place
Creative director: Davor Bruketa
Advertiser: Adris Grupa
The Adris Foundation has helped hundreds of projects in Croatia. Gathered in one place, in the book “Nada” (nada means hope in Croatian), they give hope that Croatia has a future. The book is sensitive to touch. The more it is used, the more hope there is. Twenty-four top Croatian illustrators contributed to the book by displaying each of the twenty-four biggest projects in the fields of science, education and creativity that have been supported by the Adris Foundation.Third place
Agency: McCann Zagreb, Fahrenheit
Creative director: Krešimir Grancarić
Creative agencies McCann Zagreb and Fahrenheit worked on Croatian mobile network operator Bonbon’s new campaign that promotes the ability of users to roll over their unused data, minutes and SMS. The former “star” in a hilarious video ad in which they transition easily between July and August – even if they like it or not!