Croatia Winners 2017

  • Best Agency

    First place

    Imago Ogilvy

    Imago is one of Croatia’s leading advertising agencies. It was founded in 1992 as independent agency, 100% locally owned. In 2016 Imago have agreed on regional cooperation with the most awarded international advertising network Ogilvy & Mather. Since then the agency is called Imago Ogilvy. 

    Second place

    BBDO Zagreb

    BBDO Zagreb creates ideas in order to help solve the business issues of their clients. The main tool they use is pretty simple and it is called The Work The Work The Work.

    Third place


    Bruketa&Žinić&Grey is part of the global Grey network since 2017, when WPP acquired a majority stake in Bruketa&Žinić OM. The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network. It is one of the most award-winning advertising agencies in Southeastern Europe, with over 450 international awards for creativity and effectiveness in design and advertising.

  • Best Advertiser

    First place

    Zagrebačka pivovara

    Zagrebačka pivovara was founded when brewers from the Upper Town of Zagreb realized they were not able to produce enough beer for the ever growing and developing city. Due to its 120-year-old tradition of committing to production of good-quality beer, Zagrebačka pivovara has earned the title of the largest brewery in Croatia. Its commitment to beer has been affirmed by its business achievements and its position as the leading brewery in Croatia.

    Second place


    Jamnica is presently the largest Croatian producer of mineral and spring waters and soft drinks with tradition spanning 180 years. Being a part of The Agrokor Group since 1993, Jamnica's prudent investment in modernization, development and new technologies have made it grow into one of the most modern European mineral and spring water and soft drink bottling plants.

    Third place

    Hrvatski Telekom

    Hrvatski telekoma is the market leader and the only company in Croatia providing full range of telecommunications services, fixed line and mobile telephone services, data transmission, internet and international communications.

  • Best Campaign

    First place

    Dear Mr. President

    Agency: Imago Ogilvy

    Creative director: Darko Bosnar, Igor Mladinović

    Advertiser: Jamnica

    Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2.000.000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come.

    First place

    Hope (Nada)

    Agency: Bruketa&Žinić&Grey

    Creative director: Davor Bruketa

    Advertiser: Adris Grupa

    The Adris Foundation has helped hundreds of projects in Croatia. Gathered in one place, in the book “Nada” (nada means hope in Croatian), they give hope that Croatia has a future. The book is sensitive to touch. The more it is used, the more hope there is. Twenty-four top Croatian illustrators contributed to the book by displaying each of the twenty-four biggest projects in the fields of science, education and creativity that have been supported by the Adris Foundation.

    Third place



    Agency: McCann Zagreb, Fahrenheit

    Creative director: Krešimir Grancarić

    Advertiser: Bonbon

    Creative agencies McCann Zagreb and Fahrenheit worked on Croatian mobile network operator Bonbon’s new campaign that promotes the ability of users to roll over their unused data, minutes and SMS. The former “star” in a hilarious video ad in which they transition easily between July and August – even if they like it or not!