Serbia Winners 2017

  • Best Agency

    First place

    New Moment New Ideas Company Y&R

    New Moment New Ideas Company is a part of New Ideas Holding, the first Ideas holding in the Balkans founded by Dragan Sakan, and now managed by his sons Žarko and Lazar Sakan.

    Second place

    McCann Beograd

    The agency McCann Beograd, founded in Belgrade in 1997, is part of McCann Worldgroup, one of the biggest marketing communications networks in the world. I&F McCann Group agencies have won this far over 400 domestic and international festival awards. Big ideas that surpass individual media channels, as a key to successful communication, are a product of which the agency is proud.

    Third place

    Leo Burnett

    For the last seven consecutive years, Leo Burnett Belgrade has been recognized as The Most Successful Communication Agency in Serbia, based on the National Bank of Serbia's data and local leading AD Magazine, as well as on the results of the economy according to final accounts, revenue, profit and number of employees. In addition, Leo Burnett Belgrade is the only advertising agency in Serbia that has received an award for outstanding business performance by the Belgrade Chamber of Commerce in its 35 years of history.

  • Best Advertiser

    First place

    Vip mobile

    Vip mobile d.o.o. is a private mobile operator, owner of the third mobile telephony license for GSM and UMTS networks in Serbia and exclusive strategic partner of Vodafone. Vip mobile is a member of Telekom Austria Group, which has over 24 million customers across seven countries in the region and is recognized as a leader in innovations for it continually develops new technologies and services and is the first one to introduce them into the market.

    Second place

    The Belgrade Museum of Contemporary Art

    The Belgrade Museum of Contemporary Art was opened in 1965. The theoretical and practical experiences of the most distinguished international museums of modern and contemporary art were taken into consideration in the process of the creation of Museum’s guiding work principles.

    Third place

    Apatinska pivara

    Apatin Brewery, a member of the Molson Coors Europe, is a Serbian brewery based in Apatin, founded in 1756. With production capacity of 4.5 million hectoliters it is the largest in the Balkans. It is majority owned by the American company Molson Coors. Its commercial center is in Belgrade.

  • Best Campaign

    First place

    DemocrARtisation

    Agency: McCann Beograd

    Creative director: Vladimir Ćosić

    Advertiser: Museum of Contemporary Art Belgrade

    Museum of Contemporary Art in Belgrade has been closed to the public in 2007 due to seemingly-interminable renovation project. In order to bring the art back to the people, biggest brands were gathered to create a virtual art exhibition of enormous proportions. Mobile augmented reality app was launched turning all billboards, print ads and some products into works of art from the museum in real time. Via app, museum’s artwork can be experienced in 15 cities in Serbia on 1700 locations; but with Coca-Cola bottle as 3D trigger, millions of people all around the world can see the museum’s art.

    Second place

    NEO

    Agency: Leo Burnett

    Creative director: Anja Radulović

    Advertiser: Vip mobile

    Vip mobile brought a new innovative postpaid to Serbian market with an innovative offering. In a collaboration with Leo Burnett, they created a campaign “Unlimited” that expresses an old saying “in order to create a new world, the old one has to collapse”.

    Third place

    VIP Tongue Twister

    Agency: Leo Burnett

    Creative director: Predrag Simić

    Advertiser: Vip mobile

    Launched in January 2017 on YouTube, Leo Burnett Belgrade created “Tongue Twister” for its client VIP Mobile, a part of Telekom Austria Group, that introduced the country’s first 4G+ signal last year. Emphasizing the speed of its 4G internet, VIP Mobile put a destiny, i.e. the speed of the internet in the hands of its users. Two spots feature both native speakers and foreigners who are being tasked with reading of two proper tongue twisters in Serbian and some of them gave everything they’ve got.