Regional Winners 2018

  • Best Agency

    First place

    New Moment New Ideas Company

    Second place

    McCann Beograd, McCann Podgorica

    Third place

    Agencija 101

  • Best Advertiser

    First place

    Interreligious Council of Bosnia and Herzegovina

    Second place

    NGO Women's Rights Center (Montenegro)

    Third place

    UNICEF Slovenia

  • Best Campaign

    First place

    One Poster for Peace

    Advertiser: Inter-religious Council of Bosnia and Herzegovina

    Agency: New Moment New Ideas Company

    Additional company: Y&R Dubai

    Executive Creative Director: Kalpesh Patankar
    Creative Director: Ana Sutic, Veljko Golubovic

    Art forms from both Islam and Christianity were brought together to spread the message of peace. We created The One posters to show the similarities between the two religions through their art. Each canvas of unity was inspired by art from churches and mosques around the world. The back of the posters summarizes teachings of both religions. The posters were promoted at peace conferences across Europe and Middle East.

    The posters show that there’s so much more that unites us than sets us apart.

    Second place


    Client: NGO Women's Rights Center

    Agency: McCANN Podgorica, McCANN Beograd

    Executive Creative Director: Jana Savić Rastovac (McCann Beograd)

    Creative Directors: Sandra Vujović (McCann Podgorica), Vladimir Ćosić (Digital Creative Director, McCann Beograd)

    #Unwanted campaign talks about an open secret of sex selective abortions in Montenegro, traditional society that favors boys over girls. We needed the people of Montenegro to understand the importance of this issue and created unexpected communication, a song of #Unwanted girls, as PR tool, for national Eurovision contest. Song created social conversation in the country and was covered both locally and internationally with massive support of public figures and influencers with minimum budget. Impact was reflected by empowering the nation to sign the petition in record time and influence the policy change. Government supported the change of law.

    Third place

    The Real-Life Escape Room

    Advertiser: Unicef
    Agency: Agencija 101
    Creative Director: Sašo Petek

    In Slovenia child abuse within family is a serious issue and a taboo topic with less than a third of all incidents reported. To avoid the taboo we used the analogy of the escape room.

    Sexually abused children are held captive behind the four walls of an abusive environment, from where they cannot escape. Only adults can help them escape and the only solution is to report the abuse.

    This led to setting up Pop-up Escape Room at the untouched real-life crime scene, with the real survivor being a guide of the escape room with the only one clue.