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					1 Best AgencyFirst placeNew Moment New Ideas Company Second place Second placeMcCann Beograd, McCann Podgorica Third place Third placeAgencija 101 
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					2 Best AdvertiserFirst placeInterreligious Council of Bosnia and Herzegovina Second place Second placeNGO Women's Rights Center (Montenegro) Third place Third placeUNICEF Slovenia 
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					3 Best CampaignFirst placeOne Poster for PeaceAdvertiser: Inter-religious Council of Bosnia and Herzegovina Agency: New Moment New Ideas Company Additional company: Y&R Dubai Executive Creative Director: Kalpesh Patankar 
 Creative Director: Ana Sutic, Veljko GolubovicArt forms from both Islam and Christianity were brought together to spread the message of peace. We created The One posters to show the similarities between the two religions through their art. Each canvas of unity was inspired by art from churches and mosques around the world. The back of the posters summarizes teachings of both religions. The posters were promoted at peace conferences across Europe and Middle East. The posters show that there’s so much more that unites us than sets us apart. Second place#UnwantedClient: NGO Women's Rights Center Agency: McCANN Podgorica, McCANN Beograd Executive Creative Director: Jana Savić Rastovac (McCann Beograd) Creative Directors: Sandra Vujović (McCann Podgorica), Vladimir Ćosić (Digital Creative Director, McCann Beograd) #Unwanted campaign talks about an open secret of sex selective abortions in Montenegro, traditional society that favors boys over girls. We needed the people of Montenegro to understand the importance of this issue and created unexpected communication, a song of #Unwanted girls, as PR tool, for national Eurovision contest. Song created social conversation in the country and was covered both locally and internationally with massive support of public figures and influencers with minimum budget. Impact was reflected by empowering the nation to sign the petition in record time and influence the policy change. Government supported the change of law. Third placeThe Real-Life Escape RoomAdvertiser: Unicef 
 Agency: Agencija 101
 Creative Director: Sašo PetekIn Slovenia child abuse within family is a serious issue and a taboo topic with less than a third of all incidents reported. To avoid the taboo we used the analogy of the escape room. Sexually abused children are held captive behind the four walls of an abusive environment, from where they cannot escape. Only adults can help them escape and the only solution is to report the abuse. This led to setting up Pop-up Escape Room at the untouched real-life crime scene, with the real survivor being a guide of the escape room with the only one clue.