Regional Winners 2018
1 Best AgencyFirst place
New Moment New Ideas CompanySecond place
McCann Beograd, McCann PodgoricaThird place
2 Best AdvertiserFirst place
Interreligious Council of Bosnia and HerzegovinaSecond place
NGO Women's Rights Center (Montenegro)Third place
3 Best CampaignFirst place
One Poster for Peace
Advertiser: Inter-religious Council of Bosnia and Herzegovina
Agency: New Moment New Ideas Company
Additional company: Y&R Dubai
Executive Creative Director: Kalpesh Patankar
Creative Director: Ana Sutic, Veljko Golubovic
Art forms from both Islam and Christianity were brought together to spread the message of peace. We created The One posters to show the similarities between the two religions through their art. Each canvas of unity was inspired by art from churches and mosques around the world. The back of the posters summarizes teachings of both religions. The posters were promoted at peace conferences across Europe and Middle East.
The posters show that there’s so much more that unites us than sets us apart.Second place
Client: NGO Women's Rights Center
Agency: McCANN Podgorica, McCANN Beograd
Executive Creative Director: Jana Savić Rastovac (McCann Beograd)
Creative Directors: Sandra Vujović (McCann Podgorica), Vladimir Ćosić (Digital Creative Director, McCann Beograd)
#Unwanted campaign talks about an open secret of sex selective abortions in Montenegro, traditional society that favors boys over girls. We needed the people of Montenegro to understand the importance of this issue and created unexpected communication, a song of #Unwanted girls, as PR tool, for national Eurovision contest. Song created social conversation in the country and was covered both locally and internationally with massive support of public figures and influencers with minimum budget. Impact was reflected by empowering the nation to sign the petition in record time and influence the policy change. Government supported the change of law.Third place
The Real-Life Escape Room
Agency: Agencija 101
Creative Director: Sašo Petek
In Slovenia child abuse within family is a serious issue and a taboo topic with less than a third of all incidents reported. To avoid the taboo we used the analogy of the escape room.
Sexually abused children are held captive behind the four walls of an abusive environment, from where they cannot escape. Only adults can help them escape and the only solution is to report the abuse.
This led to setting up Pop-up Escape Room at the untouched real-life crime scene, with the real survivor being a guide of the escape room with the only one clue.